Why is it that some people seem to attract attention just by their very presence? Why does what some people say seem to have more credibility than what others say? Why are some people more interesting and enjoyable to be around? Of course, there are many possible reasons, but in combination, these and related qualities are often referred to as executive presence.
The good news is that you do not have to be an executive to have executive presence. However, possessing and demonstrating certain characteristics and behaviors can lead others to pay greater respect and attention to what you do and say. We might assume that some people are born to project more charisma and credibility, but executive presence is not a personality trait—it is a skill that anyone can learn.
How do people with executive presence behave? To begin with, people with executive presence practice good communication skills. They demonstrate empathy and other elements of emotional intelligence. They speak with confidence, avoid unnecessary “hedging” in their speech, and use clear and concise language. People with executive presence are sure of their competence and project gravitas when engaging in their area of expertise. They are self-assured, poised, and demonstrate a sense of purpose. Executive presence is not a position. It is a profile.
So why is executive presence important for educators? Our work is crucial to the success of our society; we possess special expertise, and we need to be confident in how we present ourselves and our work. Executive presence can help us to counter negative assumptions and perceptions of education and educators. Developing executive presence can also help us to shift our perceptions of ourselves, build our confidence, and grow our professional stature. Here are six ways to build it:
- Be clear and confident about your vision and why it is important. Communicate it clearly. What do you want for your students? Why do you care? How do you make a difference in the lives of your students? Be ready to share examples and anecdotes.
- Share your passion. Your excitement and enthusiasm matter, especially in this line of work. You care about your students, and you are committed to their success. Your work is important. You shape futures!
- Listen with interest, humility, and empathy. Listening communicates respect and projects confidence. Seeking to understand and learn, rather than listening simply to respond, invites others to share and helps build interpersonal connections. People want to be around and engage with good listeners.
- Project competence and confidence. Own your expertise. How you feel about yourself plays a nuanced but important role in how people see you. Remain calm and collected when feeling pressure. Remaining in command of your emotions and practicing good judgment projects strength and competence.
- Make connections. Finding common interests, identifying potential connections, and putting people together for mutual benefit builds relationships and expands your network. When you are seen as a connector, people want to get to know and be associated with you.
- Be a mentor. Helping others to build their skills and find success increases stature and creates credibility. Investing in the profession, supporting colleagues, and creating shared success demonstrates professionalism and builds respect. People want to be around those who are willing to invest in the success of others.
Executive presence may not be something educators think much about. However, having and projecting a sense of presence can have a powerful impact on how others see us and our profession. Building and honing our executive presence can also make us feel better about our work and remind us of the difference we make in the lives of others.
